George Myers

George is President and CEO at Effectiveness Institute. With 30 years of experience in leadership development and organizational management, he has helped organizations reach higher levels of performance in industries that include technology, finance, legal, academia, healthcare, automotive, aviation, and service. He is an avid reader and musician who loves hiking around the PNW.

“Escape & Engage: Team Dynamics in Action”

We are excited to announce a new partnership with Reality Break Escape that combines an enlightening escape experience with a Behavior Style Assessment. Enhance collaboration, improve communication and watch individuals discover their strengths and how they rely on each other (or not) as they work together to unravel the mystery and solve an exciting escape game! 

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What Do You See?

What do you think of when you see this grid? Some people view this visual as a tool for understanding an individual’s personality. Some see a model they have seen before, possibly many times. Some just see four different colored boxes. For me, this is: However, I also recognize how it can be: It’s essential

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Moving From Speaking “At” to Engaging “With” Others in Conflict

I’ve noticed an alarming trend in how people communicate with one another—a growing tendency to speak at others instead of engaging in genuine dialogue. This manifests in various ways, such as lacking active listening skills, failing to confirm understanding, and disregarding the impact our words have on others. One particular scenario where this style of

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IMPORTANT NOTICE: We have transitioned to a new online assessment platform. You will need to make a purchase of (or containing) online assessments to receive an activation link for this new platform, after which you will log in using your store email and a password you create. You can also request that we create an account for you.

🎉 New Console Launch 🎉

50% Off

To share our excitement and celebrate the launch of our brand-new assessment platform, we’re offering a 50% discount on all store materials for the next two weeks! Use the code platform!

  • Must use the coupon code platform to get the discount.
  • No additional discounts apply during this period.
  • Offer does not include public open workshop enrollments, certifications, facilitations, shipping costs, or console admin fees.
  • Valid for any store/material order.
  • Order and payment must be completed by midnight on August 12 to qualify for the discount.