George Myers

George is President and CEO at Effectiveness Institute. With 30 years of experience in leadership development and organizational management, he has helped organizations reach higher levels of performance in industries that include technology, finance, legal, academia, healthcare, automotive, aviation, and service. He is an avid reader and musician who loves hiking around the PNW.

New Research Release: Structural Analysis of the Profile Bar Graph Across Large-Scale Samples

We’re pleased to share a new white paper: Patterned Behavioral Expression in Organizational Contexts: Structural Findings from a Large-Scale Multi-Industry Sample. For more than three decades, our Profile Bar Graph has been used in corporate, public, nonprofit, higher education, and K–12 environments to build shared behavioral language and strengthen interpersonal awareness. This paper outlines the […]

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Strategies for Managing Challenging Behavior

I recently shared seven strategies in a presentation on managing difficult behaviors. (I’ll be sharing more of those strategies in the weeks ahead.) Two of them can be illustrated through what we call a “half‑half” versus a “full‑full” mindset in relationships. People who consistently demonstrate challenging behaviors often operate from a half‑half (or 50/50) mindset.

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Behavior Styles and EQ

Unlock the real-world power of Emotional Intelligence. Emotional Intelligence seems like some abstract or mysterious talent you’re either born with or not. Behavior Style training turns it into something practical and learnable—giving you a clear framework to practice EI and make the invisible, visible. https://vimeo.com/1114378807/61cafa2bba?ts=17000&share=copy

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Virtual Summit for K-12 Educators

Hello K–12 Educators and Champions! Please consider this a personal invitation to a complimentary Virtual Summit for K–12 Educators, happening on: 🗓 Monday, September 15🕙 10:00–11:30am PT💻 Hosted on Zoom This free 90-minute session is designed to give you a chance to:✅ Be encouraged and inspired✅ Recognize different ways Effectiveness Institute’s Intellectual Property is being

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A Hidden Dynamic in the Behavior Style Model

In the world of workplace behavior and communication, the Behavior Style model is a powerful tool for understanding how people interact, make decisions, and handle tasks. Many organizations use Effectiveness Institute’s Behavior Style model to identify the four patterns of Controller, Analyzer, Stabilizer, and Persuader. These categories help individuals and teams understand their behavior tendencies,

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“Escape & Engage: Team Dynamics in Action”

We are excited to announce a new partnership with Reality Break Escape that combines an enlightening escape experience with a Behavior Style Assessment. Enhance collaboration, improve communication and watch individuals discover their strengths and how they rely on each other (or not) as they work together to unravel the mystery and solve an exciting escape game! 

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What Do You See?

What do you think of when you see this grid? Some people view this visual as a tool for understanding an individual’s personality. Some see a model they have seen before, possibly many times. Some just see four different colored boxes. For me, this is: However, I also recognize how it can be: It’s essential

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🎉 New Console Launch 🎉

50% Off

To share our excitement and celebrate the launch of our brand-new assessment platform, we’re offering a 50% discount on all store materials for the next two weeks! Use the code platform!

  • Must use the coupon code platform to get the discount.
  • No additional discounts apply during this period.
  • Offer does not include public open workshop enrollments, certifications, facilitations, shipping costs, or console admin fees.
  • Valid for any store/material order.
  • Order and payment must be completed by midnight on August 12 to qualify for the discount.