Our Beginning

Effectiveness Institute was founded by Dr. Bill Maynard and Tom Champoux in 1980. Their collaboration goes back to the late sixties and early seventies when they were both inner-city educators at Cleveland High School in the Seattle School District.

At that time, Cleveland was every educator’s nightmare. Out of Seattle’s twelve high schools, Cleveland had the highest dropout rate, highest absentee rate, highest suspension rate, and the highest number of incidents involving violence and vandalism.

Bill and Tom started their work by building the collaboration and teamwork that became the primary vehicles for change. Life-skills courses were added and curricula revised. Values were stressed and improvements made in the way performance was evaluated for both students and teachers.

Results started to become visible and as they did, the culture of Cleveland changed. During the next few years Cleveland High School moved from having the highest absentee rate in the city to the lowest. It also dropped from the highest rate of suspensions and dropouts to the lowest. The positive transformation was so vivid that it became a national news story.

In 1980, Bill and Tom began using these same philosophies and strategies with businesses and universities and had similar results. Over the years Effectiveness Institute has served tens of thousands of leaders and teams in organizations of every size and industry, nationally and internationally, delivering measurable improvement in the way they perform.