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Our Principals

Clifford Chirls

Managing Partner, Consultant and Executive Coach

Cliff’s expertise is in company positioning, strategy, product/service marketing, distribution and assisting Executives in developing more effective management styles. He blends theory and 30+ years of experience in marketing, sales and general management to support client goals to reach the next level of performance.
georgeGeorge Myers

Senior Partner and Consultant

An expert facilitator and presenter with over 20 years of organizational development experience, George brings knowledge, energy and a keen sense of humor to his work. His affable delivery style creates a safe and enjoyable learning environment that allows him to appropriately challenge people as they develop their skills.


Effectiveness Institute serves the development needs of organizations across industries by offering tools,
programs and services that provide measurable performance improvement in teams, institutions and leaders.