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Clifford Chirls

Managing Partner, Consultant and Executive Coach

Cliff’s expertise is in company positioning, strategy, product/service marketing, distribution and assisting Executives in developing more effective management styles. He blends theory and 30+ years of experience in marketing, sales and general management to support client goals to reach the next level of performance.
He works with leaders within the organization to address task and people concerns, which he views as one issue.  Some of Cliff ‘s achievements include:
● Increased revenue by 50% in 2 years as Chief Operating Officer at Solutions IQ , and assisted in the sale of the company.
● Doubled quarterly revenue for 8 consecutive quarters & expanded distribution with representatives in Europe, Taiwan, Hong Kong, Australia, Canada and Latin America at Talisma as VP of Sales
● Engaged 50 of the Fortune 100 companies as clients in 4 years at Manageware as VP of Sales, and assisted in the sale of the company to Computer Associates.

Educational background: MBA, Harvard Business School;  BA with Honors, Brown University
Specialties: Operations, business development, strategic planning, sales & management training, executive coaching
Industries: Diverse services and product experience including technology, agriculture, financial services and healthcare.
Cliff’s guiding principle: A successful company is possible only when its leader takes personal responsibility for every dynamic within the organization.

Effectiveness Institute serves the development needs of organizations across industries by offering tools,
programs and services that provide measurable performance improvement in teams, institutions and leaders.